So why Lilly Bling? Lilly is the girl who desires the pretty things in life. Feminine and flirty clothing made with sumptuous trimmings and detailing. Bling is the girl with attitude. Ahead of the fashion scene and needs the next ‘it’ item. So welcome to Lilly Bling – the fashion and lifestyle boutique based in the trendy East End of London. This fashion ‘boudoir’ is filled with beautiful collections from the very best of UK’s independent designers so if you are Lilly or Bling, there’s sure to be something here for you.